Tailwind
The Tailwind running shoe debuted in 1978 at the Honolulu Marathon and was the first shoe to use Air technology. But what made it visually stand out was the use of the color Light Photo Blue. Our goal was to highlight the important role that Air MI (Air Manufacturing Innovation) plays within the Nike product creation and manufacturing process while connecting the environment to the broader Nike culture. We created a space that felt creative, productive, and part of the Nike DNA through a common thread by leveraging Light Photo Blue.
The main attraction in the space is the wings sculpture we designed with an estimated 1,800 Nike Air bags in various shapes and colors ranging with Light Photo Blue and Volt tones—colors that juxtapose the past and the present. The sculptural wings represent the goddess of victory, Nike. With Air MI’s many successful victories innovating Air technology, it was more than justifiable bringing that language onto the ‘Revolution in Motion’ sculpture.